Get Content Strategy for the Web PDF

By Kristina Halvorson

In case your site content material is outdated, off-brand, and uncontrolled, you're lacking a major chance to have interaction, convert, and maintain shoppers on-line. remodeling your place web page won't support. making an investment in a brand new content material administration process won't repair it, both. So, the place do you begin?
Without significant content material, your web site isn't worthy a lot in your key audiences. yet developing (and taking good care of) "meaningful" content material is way extra advanced than we're frequently prepared to recognize. content material process for the internet explains how you can create and bring invaluable, usable content material on your on-line audiences, whilst and the place they want it so much. It additionally stocks content material most sensible practices so that you can get your subsequent web site redecorate correct, on time and on finances. For the 1st time, you'll:
* See content material procedure (and its company worth) defined in simple language
*  Find out why such a lot of internet tasks implode within the content material improvement section ... and the way to prevent the linked, pointless expenditures and delays  
* audit and research your content material
* Make smarter, possible judgements approximately which content material to create and how
* the way to keep constant, actual, compelling content material over time
* Get sturdy, useful suggestion on staffing for content-related roles and obligations
Uploader comment -- No OCR. simply readable, even though.

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XHTML hat einen großen Nachteil: Der vorgeschriebene MIME-Typ wird vom Internet Explorer nicht unterstützt. Eine detaillierte Betrachtung dieses Problems finden Sie in Kapitel 14. Dennoch bietet sorgfältig formatiertes XHTML (oder HTML, das den Vorschriften von XHTML entsprechend geschrieben wurde) einen noch größeren Vorteil, der zur Auswahl der Markup-Beispiele dieses Buches und den dazugehörigen externen Ressourcen geführt hat. Da die für XHTML nötige Syntax strenger ist, sind XHTML-Quellcode-Fragmente deutlich leichter lesbar als ihre HTML-Entsprechungen, und die Regeln für gültiges XHTML weniger verwirrend.

Innerhalb des head-Elements genau ein title-Element sowie ggf. benötigte link-, script-, base- und meta-Elemente 5. innerhalb des html-Elements und nach dem head-Element das body-Element des Dokuments. Dieses enthält (bzw. verweist auf) sämtliche Teile der Seite, die der Besucher angezeigt bekommt. 6. B. p oder div) Darstellungsmodi, Varianten von HTML und Dokumenttyp-Deklarationen Als ich dieses Buches schrieb, hatte sich HTML über einen Zeitraum von mehr als 17 Jahren beständig weiterentwickelt.

Erwartet irgendjemand, dass die Inhalte in einem Datenspeicher abgelegt werden, der von verschiedenen Systemen aus zugänglich sein soll? In diesem Fall ist XHTML eine deutlich bessere Wahl, da Portabilität eine der größten Stärken von XML ist. Wie wahrscheinlich ist es, dass Ihre Arbeitsergebnisse anhand von Informationsalgorithmen wie Suchen-und-Ersetzen-Funktionen verarbeitet werden? Informationsalgorithmen funktionieren besser, wenn Dokumententypen des Typs Strict verwendet werden. Bleibt noch die Frage, wie Sie Ihre Werkzeuge benutzen.

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