By Nikolaus Mohr, Gerhard P. Thomas
This publication serves as a consultant for firms to discover the trail from conventional media to the recent global of interactive broadband media. the foremost problem is to base crucial destiny investments on trustworthy company types. This e-book deals a entire set of thoughts and techniques for the interactive broadband realm, grounded in beautiful carrier choices and purchaser personal tastes. The authors clarify and learn the interplay of broadband applied sciences, its methods and the top buyers' perspective. whilst they supply present examples of profitable long term enterprise versions. via employing Accenture's attempted and proven Get viewers / promote viewers inspiration, businesses can examine their place within the interactive broadband price chain and optimize their ideas hence.
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Extra resources for Interactive Broadband Media: A Guide for a Successful Take-Off
Example text
Po'- & TransactJons FOf Content ApplicatiOt'IS, & Transadi G. an organiser, online-banking, e-mail, entertainment and infotainment services or games. The Portal and Content In launching iMode, NTT DoCoMo has established a portal site and lined up various content providers accessible for users directly from iMode's menu bar. NTT developed a flexible billing method to charge a commission for the services rendered by its first tier. Subscribers can browse non-official websites as well, but only official content providers can charge a monthly fee for a service via NTT DoCoMo. NTT DoCoMo generates cash in two ways: they charge users for the volume of data transmitted over their packet data network and they garner nine per cent of the revenue from services using their billing system. The Technological Basis Technically, iMode is an overlay over NTT-DoCoMo's ordinary mobile voice system with the only difference that iMode is principally "always on", provided that you are located in an area reached by the iMode signal. , TIM (Telecom ltalia Mobile) and NTT DoCoMo entered into a three-party Memorandum of Understanding to establish a leading panEuropean mobile multimedia platform by introducing iMode to the European market.
