Download PDF by Erin Kissane: The Elements of Content Strategy

By Erin Kissane

With brevity, readability, and strong humor, Erin Kissane explores the roots of content material strategy—where it got here from, why it issues, and the way to do it good.

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In fact, the only element that isn’t contained within another element is the element. It’s the root of our node tree. Text nodes Elements are just one type of node. If a document consisted purely of empty elements, it would have a structure, but the document itself wouldn’t contain much content. On the Web, where content is king, most content is provided by text. ” This is a text node. In XHTML, text nodes are always enclosed within element nodes. But not all elements contain text nodes.

No wonder JavaScript has a bad reputation! 31 CHAPTER 3 ■ THE DOCUMENT OBJECT MODEL Fortunately, we won’t be dealing with the Browser Object Model very much. Instead, we’ll focus on what’s inside the browser window. The object that handles the contents of a web page is the document object. For the rest of this book, we’re going to be dealing almost exclusively with the properties and methods of the document object. That explains the letter D (document) and the letter O (object) in DOM. But what about the letter M?

Camel casing is simply a convenient way to work within that restriction. Variable scope We’ve mentioned already that it’s good programming practice to use var when you are assigning a value to a variable for the first time. This is especially true when you are using variables in functions. A variable can be either global or local. When we differentiate between local and global variables, we are discussing the scope of variables. A global variable can be referenced from anywhere in the script. Once a global variable has been declared in a script, that variable can be accessed from anywhere in that script, even within functions.

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