Download PDF by Mehita Iqani: Consumption, Media and the Global South: Aspiration

By Mehita Iqani

What does intake within the worldwide south symbolize, and the way are its complexities communicated in media discourses? This e-book appears to be like on the media illustration of customer tradition in Africa, China, Brazil and India via case reports starting from megastar selfies, to go back and forth web pages, information reviews and documentary movie.

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Extra info for Consumption, Media and the Global South: Aspiration Contested

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Associated with industrialized modernity, colonialism ended politically with the success of liberation movements in Latin America, Africa and Asia in the post-Second World War period. Post-colonialism in turn ushered in new formations of political, cultural and economic power – most notably the rise of the US as a global superpower, and the rise of post-Fordist modes of economic production. Along with the untrammelled flow of financial capital across national boundaries (usually to the benefit of the speculators trading and gambling on exchange rates and commodity prices), one key characteristic of the globalized economy has been the outsourcing of production from the industrialized nations in the west to sites of cheap labour in the global south.

C. Osler glass crystal items (including decanters, tumblers and pieces of furniture) that was discovered at the palace of the nizam of Hyderabad in the 1980s – it had been purchased and shipped in the late 19th century but was never unpacked (Ahlawat, 2008). That some southern consumers conspicuously enjoyed the fruits of western industrialization does not indicate, of course, that there was any kind of consumer democracy in colonial times. Structures of inequality were integrated into colonial systems of rule such that the majority of colonial populations were treated both as expendable labour and as homogenous markets for mass-produced goods.

The subaltern works and consumes (Ngai, 2003) – though in a much more limited fashion than the privileged. Although materially excluded, the consumer subaltern is exploited for labour, and symbolically included and therefore painfully aware of all the luxuries, pleasures and comforts that consumer society provides to some and denies to others. As will be clear from the discussion to this point, one of the socioeconomic legacies of colonialism was the exporting of the class striations to settings previously characterized by other forms of social hierarchy.

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