By Dominic Wring, Roger Mortimore, Simon Atkinson
The 2010 basic Election represented a pathbreaking contest in Political communique. the television debates replaced eternally the texture of the crusade. This booklet brings jointly key commentators, analysts and polling specialists to provide readers with a different and beneficial perception into the improvement of political conversation in British Politics.
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The 2010 normal Election represented a pathbreaking contest in Political conversation. the television debates replaced eternally the texture of the crusade. This e-book brings jointly key commentators, analysts and polling specialists to provide readers with a distinct and helpful perception into the improvement of political verbal exchange in British Politics.
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Extra resources for Political Communication in Britain: The Leader's Debates, the Campaign and the Media in the 2010 General Election
Just before Christmas, there was an announcement of agreement on the general principles. From then on, the media and virtually everyone else assumed the debates were on – though the negotiators themselves were far less certain of success. There were still more than two months of detailed talks to come about many of the issues which had helped to kybosh debates before. But the public expectation created – not accidentally – was by now putting pressure on all sides to make progress. Fifteen drafts of the joint document were produced between New Year and St David’s Day.
6 But this can be taken as an indication of the commitment to hold the debates in all three camps, since any attempt to downgrade a participant would have resulted in a legal logjam. C. Roberts From one perspective it can be said simply that the leaders’ debates happened in 2010 because, for the first time ever, all three of them were willing to take part – greatly to the credit of David Cameron, Nick Clegg and Gordon Brown, in the authors’ view. It should also be recognised that a three-way debate reflected the trend towards multi-party plurality in British politics.
The campaigns hammer out an agreement that suits their own purposes, 14 Ric Bailey which then gets presented to the sponsoring institution as a done deal’ (Schroeder, 2008). ITV, Sky and the BBC were adamant that, if negotiations were going to be successful, the broadcasters had to be in the box-seat. They were not willing to hand over editorial independence to some other body to oversee programmes for which they had a responsibility, both to respective regulators and to their audiences. It was the first example of the broadcasters’ unanimity and firmness setting the pattern for the negotiations.