By Moyra Sidell, Jeanne Katz, Alyson Peberdy, Jenny Douglas
This obtainable and interesting e-book addresses the basic debates surrounding overall healthiness merchandising in addition to exploring new horizons and elevating arguable matters. Containing research from practitioners, policy-makers and teachers, it teases out the fascinating and occasionally tough dilemmas dealing with these selling overall healthiness. completely revised and up-to-date to mirror adjustments in overall healthiness advertising perform, coverage and examine, this ebook is the reader can be of persevered curiosity to all these dedicated to selling healthiness, specially these operating within the health and wellbeing and social care fields.
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Extra resources for Debates and Dilemmas in Promoting Health: A Reader
By the very nature of the current social and political movements taking place in the public health field in all of Britain, we were led to focus on the interaction between popular culture and an intense official interest in promoting voluntary behavioural change. In overall terms, we found that, by concentrating so heavily on the fields of diet, drug use and exercise, official health education messages and 30 Charlie Davison, Stephen Frankel and George Davey Smith health promotion initiatives in the localities studied were quite seriously out of step with popular culture in those areas.
The NHS needs to make much greater efforts to assess whether it is achieving equal access for equal need for all social groups. Local health authorities need to develop equity audits as a matter of urgency. Where there is evidence that people with poor socio-economic circumstances are inadequately served in relation to their needs, a new approach that empowers communities and individuals needs to be adopted. Some studies suggest that barriers to access to health care can be Tackling inequalities in health 23 reduced through the introduction of more sensitive and appropriate community-based services.
The empowerment strategy helps to resolve an important dilemma in health promotion: the need, on the one hand, to prevent disease and safeguard the public health while, on the other hand, respecting individual freedom of choice - including the freedom to adopt an 'unhealthy' lifestyle. For reasons of economy, the major focus of this chapter will be on health education rather than the equally relevant domain of policy development and implementation.... Health promotion: anatomy and ideology The term 'ideology' is used here in its simplest form and merely describes the complex of values inherent in belief systems and underpinning personal and professional practice.