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Additional resources for Discourse Theory and Critical Media Politics
The category of the demand, ambiguously understood as both a “request” and a “claim,” plays a particularly important role in this analysis (Laclau, 2005, p. 73). Introduction 31 A populist or popular demand is equated with “the very logic of the political,” understood as the articulation of a chain of different demands against the social order, while a “democratic demand” is described as one that “remains isolated” from other demands (Laclau, 2005, p. 125). The notion of a democratic demand is distinguished from “anything related to a democratic regime” (Laclau, 2005, p.
We can even suggest that while Fox’s articulation of a “fair and balanced” identity is routinely mocked by knowing media audiences, its most significant ideological effect has been in naturalizing an assumption that its mainstream media and political antagonists are the embodiment of a left-wing identity. Ideology can also take place via a countervailing emphasis on, and extension of, relations of difference, rather than equivalences, to the point that we seem to be left with a single space of equally recognized differences without an explicit enemy.
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