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By Peter Lorange (auth.), Ralph Berndt (eds.)

Gegenstand des Sammelbands sind Erfolgsfaktoren für das administration von Unternehmen. In insgesamt sixteen Beiträgen werden angemessene Konzepte u.a. aus dem Strategischen administration, dem advertising, der Finanzierung und dem Personalmanagement dargestellt. Die Autoren sind Professoren aus Europa sowie den united states sowie namhafte Praktiker.

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F. Snaps. F Snaps is a medium-sized company founded in 1996 as a supplier of snaps for the premium clothing market. By 2007 the workforce had grown to 100, with sales of 150 million snaps per year. Products include buttons, buckles, rivets, snaps, and labels. The company’s core competencies include product design, prototyping, development and logistics. F. has a dedicated design department and facilities to make customized prototypes for clients. The company sells primarily to the apparel industry in Europe.

235–236). The effect of using reactive measures was dramatically illustrated experimentally by the well known Hawthorne studies. Productivity was measured at a Western Electric switch assembly operation to establish a baseline. Improvements to working conditions, particularly in lighting, were made and when the productivity was measured again, it increased. When the working conditions were intentionally worsened, productivity continued to rise. e. paying attention to employee needs) caused the increase in productivity not the change in conditions.

Zwei grundlegende Hypothesen werden formuliert und Designs fu¨r den Test der Hypothesen vorgeschlagen. Ein neuer Fu¨hrungsansatz wu¨rde auf kontinuierliche Vera¨nderungen und kreativen Ansa¨tzen zur Beilegung von Differenzen fokussieren. 1 Introduction This monograph is a ‘‘thought experiment’’ that addresses the problem of articulating a unified theory of leadership from the plethora of theories, books, articles and research projects that have flooded the body of management science literature over the past 50 years.

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