Health Communication by Richard K. Thomas (auth.) PDF

By Richard K. Thomas (auth.)

In contemporary years well-being pros have constructed a turning out to be appreciation of the serious function that conversation performs in healthcare. The potent verbal exchange of data on health conditions and fit existence has performed a major half within the development of the overall healthiness prestige of the yank inhabitants. even as, it really is not easy to disregard the destructive influence that useless verbal exchange could have in the healthcare area. We in basic terms need to be aware the contribution of terrible communique to malpractice fits, misdiagnoses, mess ups in sufferer compliance, and cross-cultural misunderstandings to determine the position that communique performs. This reputation of the impact—both confident and negative—of verbal exchange in healthcare is producing growing to be curiosity within the box of health and wellbeing communication.

-Basic conception and ideas underlying the wellbeing and fitness verbal exchange box

-Real-world ideas for designing, enforcing, and comparing courses

-Up-to-date insurance of print, broadcast, electronic, and interactive well-being media

-Profiles of goal populations with particular future health wishes

-Case examples illustrating what works and what doesn’t

-Sidebars, thesaurus, net hyperlinks, and different instruments

The merits of fine healthiness conversation are many, from greater relationships among prone and sufferers to greater therapy compliance to diminished inequities of care.

By combining accomplished historical past with specified functions, this uniquely functional reference serves execs thinking about overall healthiness care advertising and marketing or management, overall healthiness communique experts seeking to adapt to rising applied sciences or new audiences, and advocacy teams. it may possibly even be a worthwhile lecture room textual content for communications, public overall healthiness, and comparable courses.

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Extra info for Health Communication

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These include the typical person who presents himself for treatment at a doctor’s office, clinic, or therapy center. A third category includes consumers who desire elective health services. These include products and/or services that are considered discretionary or not considered “medically necessary”. 47 48 Chapter 5 There is also the major category of consumers who are involved in self-care. Research indicates that the amount of self-care is much greater than previously thought and that accessing the formal healthcare system typically occurs only after other options have been exhausted.

This was coupled with the growing conviction that, in the future, healthcare organizations were going to have to be able to attract patients. Legal restrictions on marketing were loosened, and many organizations extended their PR functions to include a broader marketing mandate. Such activity appeared to be particularly strong in parts of the country where health maintenance organizations (HMOs) were emerging. Competition for patients was increasing, and hospitals and other providers The History of Health Communication 45 turned to the familiar PR function for their promotional efforts.

Managed Care as a Dominant Force The emergence of managed care as a major force essentially changed the ground rules for healthcare providers. The patient was now transformed into an enrollee. Instead of searching for sick patients that would require health services, it became important to identify healthy persons that would not consume very many services. Healthcare providers participating in managed care plans (particularly capitated plans) had to shift their focus from treatment and cure to health maintenance.

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