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Study after study has shown that LinkedIn is the primary resource for hiring managers and recruiters to fill positions. If you aren't using it daily, you're making a huge mistake. Of course, if you aren't using LinkedIn the right way, that's also a mistake. First, you need to make sure your profile is 100 percent complete (meaning it shows your photo, at least three recommendations, and all the details about your work experience and education). You also need to make sure the following parts of your profile are as appealing and informative as possible because these three parts are where recruiters look first (for help getting them in tiptop shape, see Chapter 9): Your profile picture Your professional headline (the line of text that appears below your name) Your profile summary (the larger text block that appears below your personal information) To get the most benefit out of LinkedIn, don't just treat it as an online résumé.

She posted the job on a large, well-known job board. Each week she received an e-mail résumé from this lady who was so completely unqualified, it was like having a taxi driver apply to be a surgeon. After four weeks, my friend called the woman to find out why she kept applying to a job she was so shamefully unqualified for. The woman said, “I've never even heard of your company! ” The moral of the story? Don't start your job search with the job boards. Instead, spend time building your network on various social media sites, such as LinkedIn (see Chapter 9), Twitter (see Chapter 12), and Facebook (see Chapter 13).

Fortunately, I'm here to provide you with just that. Here's how to conduct a proactive job search using the various social media tools at your disposal: 1. Find companies (as well as people and opportunities) you want to target. If you want the best results, you need to be very specific about what you're targeting in your search, whether that's a company or even a particular position at a company. You also need to know who in those companies you should be networking with. Fortunately, social media, as well as the tips I provide in Chapter 15, make it easy to hone in on your target company and identify potential decision makers.

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