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CASE Reporting Standards and Management Guidelines. 4th edition. Washington, DC: Author. Cutlip, Scott M. (1965). Fund Raising in the United States: Its Role in American Philanthropy. New Brunswick, NJ: Rutgers University Press. Dove, Kent E. (2000). Conducting a Successful Capital Campaign. 2nd edition. San Francisco: Jossey-Bass. Lindahl, Wesley E. (2010). Principles of Fundraising: Theory and Practice. Sudbury, MA: Jones and Bartlett Publishers. Masterson, Kathryn. (2009). “Want to Be a College President?
His vision and real estate projects were widely hailed as having transformed and revitalized the downtown of his city. He had been chair of the local board of trade and many charitable and business organizations. Bill was successful, too, but younger and not yet as accomplished. When Charlie and I arrived to visit Bill at his office, the personal dynamics were obvious from the start. Bill greeted us at the elevator rather than have us wait in his lobby. He was obviously excited about having Charlie come to visit him and immediately began the conversation by telling Charlie about some of the real estate projects he was planning, obviously eager to impress and relate to Charlie as a peer.
That process also preserves the opportunity for the candidate to pull back from a formal announcement should the polls become discouraging. In a college or university campaign, the preannouncement period similarly calls for managing expectations and, again, the president may need to be the one to insist on discipline. PHASE II: QUIET PHASE As discussed in chapter 1, campaign solicitations begin from the top down, and the inside out. While the campaign is still in its quiet phase, that is, before its goal has been formally announced, advance gifts are solicited from the top prospects and those who are the most inside of insiders, including the governing board of the college or university and, at public institutions, its affiliated foundation.
