By Janice Redish
retail quality
Web web site layout and improvement maintains to develop into extra subtle. an enormous a part of this adulthood originates with well-laid-out and well-written content material. Ginny Redish is a world-renowned professional on details layout and the way to provide transparent writing in undeniable language for the internet. the entire valuable details that she shared within the first version is integrated with quite a few new examples. New info on content material method for websites, search engine optimisation (SEO), and social media make this once more the single e-book you must personal to optimize your writing for the web.
* New fabric on content material technique, web optimization, and social media
* plenty of new and up to date examples
* extra emphasis on new like drugs, iPads, and iPhones
Read or Download Letting Go of the Words: Writing Web Content that Works (2nd Edition) PDF
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Extra info for Letting Go of the Words: Writing Web Content that Works (2nd Edition)
Sample text
You have to know what you want that conversation to accomplish. Your site visitor = the other side of the conversation. To have successful conversations with your site visitors, you must understand them and what they need and want. Why? Know what you want to achieve You may want to make money, reduce phone calls, increase phone calls, have people be able to access the site wherever they are and whenever they want, or have people come to your site before any others for your topic. Letting Go of the Words.
Of course we do. We read when we find what we came for – the answer to our question, information for the task we came to complete, sometimes labels on the form we are filling out. We read social media messages, blog articles, news that interests us. We read to do. We read to learn. We read for fun. ” In this book, I’m not talking about novels, poetry, or games on the web. I’m not On forms as conversations – and everything else about how to create great web forms: Jarrett and Gaffney, Forms that Work, 2008 Writing well = having successful conversations talking about the entertainment part of entertainment sites.
File cabinets house documents. We use phones to converse. People seldom come to web sites for documents. They come for information. They come because they have questions. And they are happiest when the web site answers those questions. To create great web content, you must • understand the conversations your site visitors want to have with your web site or your app • satisfy those conversations 3 4 Chapter 1 • Content! Content! Content! • engage your site visitors enough to make them want to continue in the site or app and come back again • meet your business goals (whether your goal is to sell stuff, to be the major source of information on your topic, or to get more members for your organization) Online, people skim and scan Most site visitors are very busy people who want to read only as much as they need to satisfy the goal that brought them to your web site.
