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"The Subliminal Self
This booklet probes the person and social results of mass communique media, their use of subliminal options, and what those media are doing to American society."
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Additional resources for Media Sexploitation
Sample text
In Figure 14, the black-and-white model has returned to her room from the beach. She is alone, looking down. The caption above the photo states, "I am on vacation indefinitely. " On the opposite page's color layout, Figure 16, the same woman appears in an aspirational dream fantasy. She is part of the beach-resort vacation crowd and is looking at the photographer, her presumed companion. " The following evening gown illustrations, Figures 15 and 17, carry the model's dream fantasies of solitude a step further.
Whatever the ultimate explanation, archetypal symbols dearly involve—especially in modern technological man— unconscious more than conscious significance. 43 MEDIA SEXPLOITATION Color as an Archetype Archetypal symbols cover an enormous range of sensory phenomena, both visual and auditory. Color also has archetypal characteristics. The entire range of color meaning operates at subliminal levels. One of the difficulties in color research is that contextual variations in meaning are, for practical purposes, infinite.
Three large men's clothing store chains were checked for horizontally striped men's pants. None were available, nor had the stores' buyers ever heard of horizontally striped men's pants. Even the so-called unisex clothing stores had never stocked, in the memory of their oldest employees men's slacks with horizontal stripes. At least up to 1974, men's slacks had never utilized horizontal stripes—women's slacks, yes, but never men's. The problem of the belt buckles was also curiously discrepant on a magazine cover famous for precise symbolic details.
