By Zoltán Kövecses
This transparent and lucid primer fills a massive desire through supplying a finished account of the numerous new advancements within the examine of metaphor over the past two decades and their influence on our realizing of language, tradition, and the brain. starting with Lakoff and Johnson's seminal paintings in Metaphors we are living By, Kövecses outlines the improvement of "the cognitive linguistic conception of metaphor" by means of explaining key principles on metaphor. He additionally explores basic metaphor, metaphor platforms, the "invariance principle," mental-imagery experiments, the many-space mixing thought, and the function of photo schemas in metaphorical concept. He examines the applicability of those rules to varied similar fields.
Combining updated scholarship with transparent and available language and precious workouts, Metaphor: a realistic advent is a useful source for all readers drawn to metaphor. This moment version contains new chapters--on 'metaphors in discourse' and 'metaphor and emotion' --along with new routines, responses to feedback and up to date advancements within the box, and revised pupil workouts, tables, and figures.
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Additional info for Metaphor: A Practical Introduction (2nd Edition)
Example text
Alex. ), ist spätere Ergänzung, in der weitere Topoi 7 8 I. Theoriegeschichte der Rhetorik und Stilistik bzw. Sachfragen angesprochen werden. Der Traktat wird in der Forschung wenig beachtet (Chiron 2002). ). Sicherlich fehlen wie bemerkt Ansätze zu einer theoretischen Durchdringung der Materie und der Rat, man möge sich um einen moralisch gesellschaftskonformen Lebenswandel bemühen, da man so höhere Persuasivität erreichen könne, wirkt naiv. Gleichwohl bewahrt sich darin ein Original früher Theoriebildung, die dem Auctor ad Herennium in vielem ähnelt.
Beschäftige sich einer damit, dann könne er unversehens zu einem Fachmann des Gebietes werden, für das er sich nur informieren wollte, um rhetorische Syllogismen zu bilden. In 2,23 wird dann eine Sammlung von 28 Topoi vorgestellt, die auf alle Rede-Genera anwendbar sind, ohne freilich dialektischer 1. Griechische Antike Natur zu sein. Vielmehr hat Aristoteles hier offenbar Topoi aus publizierten Reden zusammengestellt. Buch 1 und 2 bilden eine Einheit und wurden wohl von Aristoteles auch so angelegt.
Die Frage ist natürlich, ob die von Platon ja nicht erledigte Rhetorik in ähnlicher Weise transformiert wurde wie die Philosophie, die man füglich in eine vorplatonische und eine nachplatonische zu unterscheiden pflegt. Einen so großen Einfluss auf die Geschichte und die Theorie der Rhetorik wird man Platon kaum zusprechen können. Es ist sehr auffällig, dass zentrale Kategorien rhetorischen Handelns und Planens bereits von Gorgias formuliert sind: Das Angemessene/ Passende, das Überzeugende, das Ethos des Redners, die Pathos-Einwirkung auf die Rezipienten, das Wahrscheinliche, die Wahrheitsproblematik.
