By Philip M. Taylor
A vintage paintings, Munitions of the brain strains how propaganda has shaped a part of the cloth of clash because the sunrise of struggle, and the way in its broadest definition it has additionally been a part of a technique of persuasion on the center of human verbal exchange. Stone monuments, cash, broadsheets, work and pamphlets, posters, radio, movie, tv, desktops and satellite tv for pc communications - all through background, propaganda has had entry to ever extra complicated and flexible media.
This 3rd version has been revised and elevated to incorporate a brand new preface, new chapters at the 1991 Gulf battle, info age clash within the post-Cold conflict period, and the realm after the terrorist assaults of September eleven. It additionally bargains a brand new epilogue and a accomplished bibliographical essay.
The awesome diversity of this ebook, in addition to the unique and cohesive research it deals, make it an awesome textual content for all foreign classes protecting media and communications stories, cultural heritage, army heritage and politics. it is going to additionally turn out attention-grabbing and obtainable to the final reader.
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Extra info for Munitions of the Mind: A History of Propaganda (3rd Edition)
Example text
As one historian has put it: ‘The emperor at first ruled through the army. ’ Yet it was not the pagan gods, used so cynically by the Romans for propaganda purposes, but the Christians who were ultimately to conquer the hearts and minds of the later emperors. At first, the peace established by Augustus enabled Christ’s disciples to spread his teachings and the propaganda techniques they used helped what began as a cult religion to spread throughout the Empire. Perhaps it was because it was a religion for the individual, unlike most other ancient religions, which gave it its appeal.
The formative educational experience of such men was in the army. War, in other words, was the lifeblood of a Roman 36 Propaganda in the Ancient World aristocrat’s political and social well-being. In such an intensely ambitious atmosphere, there was no lack of motivation to go to war. As Sallust wrote: To men of this kind no toil was unusual, no ground seemed rough or steep, no enemy under arms seemed frightening: courage had gained complete control. But there was an intense competition among them for glory: each one of them hastened to strike down an enemy, to climb the rampart – and to be seen doing such a deed.
Julius Caesar was, of course, one of history’s greatest military commanders and, like all great commanders, he was fully aware of the role morale could play before, during, and after battle. He led by personal example, addressing his troops as ‘fellow-soldiers’ before battle and letting his own self-confidence filter through the ranks. He sometimes even led from the front once combat began. In his Commentaries, Caesar described how, following a surprise attack on his army, the commander had everything to do at one moment: the flag to raise as signal of a general call to arms, the trumpet to sound, the troops to recall from entrenching, the men to bring in who had gone somewhat further afield in search of material … the line to form, the troops to harangue, the signal to give … [the] harangue was no more than a charge to bear in mind their ancient valour, to be free from fear, and bravely to withstand the onslaught of the enemy … He started off at once in the other direction to give a like harangue, and found them already fighting.
