Download PDF by Laura F. Salazar, Richard A. Crosby, Ralph J. DiClemente: Research Methods in Health Promotion

By Laura F. Salazar, Richard A. Crosby, Ralph J. DiClemente

Study tools in health and wellbeing merchandising presents scholars (advanced undergraduate and graduate scholars) and practitioners with simple wisdom and talents in regards to the layout, implementation, research, and interpretation of analysis within the box of future health merchandising. Taking the point of view that study consists of a predetermined sequence of well-defined steps, the publication offers those steps in a sequential structure.

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Data are plural; datum is singular. ◆ ◆ ◆ Theory. If science were a movie, then theory would be the screenplay. No matter how talented the actors are, a good screenplay is still necessary to provide the framework in which the actors showcase their talents. Without the screenplay, they are simply improvising. For some talented actors, improvisation may work; however, for the majority of actors, a cohesive and intriguing plot coupled with realistic dialogue is critical. In science, theories play a major role as well because they provide an understanding of phenomena.

Submission of the written summary to an appropriate professional journal provides opportunity for formal peer review. ◆ ◆ ◆ In a Nutshell Dissemination of the research findings is widely embraced as a key part of the scientific process. ◆ ◆ ◆ Returning to the vignette, suppose the conclusions have been written and appear as follows: In this study of three hundred low-income teens residing in rural, tobaccoproducing states, we found that a twelve-hour tobacco-dependence prevention program was equally efficacious compared to a similar program lasting only six hours.

The process entails the systematic gathering of seemingly disparate facts and then organizing them into an interconnected whole. ◆ ◆ ◆ Health promotion research also involves a process. In Chapter One, we referred to this as a discovery process. Interestingly, if health promotion research is the process through which knowledge on health-related behaviors is “discovered,” and science equals knowledge, then health promotion research must be considered a science, right? To answer this question fully and accurately, we first provide an overview of what constitutes science and describe key concepts from its related discipline—the philosophy of science.

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