Download e-book for iPad: The Management and Leadership of Educational Marketing: by Izhar Oplatka, Jane Hemsley-Brown

By Izhar Oplatka, Jane Hemsley-Brown

The creation of academic markets into public and better schooling in lots of nations has ended in extra aggressive environments for faculties and better schooling associations. This, in flip, has ended in an elevated precedence being given via institution leaders to the selling in their associations, mostly as the survival of many academic associations is now depending on their means to keep up or elevate their 'market proportion' of scholars, investment and assets. This ebook provides the works of prime students and researchers within the box of academic advertising who deal with problems with pupil retention, belief, development relationships with mom and dad, curriculum advertising and marketing, strategic advertising and marketing, and marketplace orientation within the academic area. designated cognizance is given by way of the authors to the merchandising of schooling in recognize to varsity innovation, good fortune, and responsibility. The booklet is meant to counterpoint the theoretical and functional wisdom of students who're drawn to realizing the management of academic associations, and of principals, sellers, and directors who face inter-institutional festival within the context of education, tertiary or greater schooling.

Show description

Read Online or Download The Management and Leadership of Educational Marketing: Research, Practice and Applications PDF

Similar administration books

Download e-book for kindle: Breaking the Cycle of Educational Alienation by Richard Williams, Colin Pritchard

Truancy, delinquency and school-exclusion pose significant demanding situations to the force to advertise social inclusion and lift criteria for all. Many young children who're truants or develop into excluded from tuition have inherited a feeling of 'educational alienation' from their mom and dad, whose personal unfavorable perceptions of the schooling process make it tough for them to collaborate with the college.

Download e-book for iPad: Information Communication Technologies for Enhanced by Lawrence Tomei

The impression of know-how at the academic method has vastly impacted the inventive methods scholars are actually studying. Educators can now increase their guideline via state of the art instruments and methodologies that entice modern scholars who're already immersed in a technology-rich surroundings.

New PDF release: Education Policy: Philosophical Critique

Schooling coverage sees 12 philosophers of schooling critique present and up to date united kingdom academic guidelines in relation to larger schooling and faith-based schooling, evaluation, the educating of studying, vocational and civic schooling, instructor schooling, the effect of Europe and the belief of the ‘Big Society’.

Get Early Childhood Care and Education in Canada PDF

Exploring early youth care and schooling in Canada, this article discusses key concerns resembling: what programmes can be found to oldsters and what are their origins? ; how have adults been ready to paintings in those programmes? ; and what guidelines consultant the programmes?

Additional info for The Management and Leadership of Educational Marketing: Research, Practice and Applications

Example text

241–257). London: Paul Chapman. , & Hemsley-Brown, J. (2001). Choosing futures: Young people’s decision-making in educationa, training and careers markets. London: RoutledgeFalmer. Furse, J. (1989). Marketing in primary school. In B. Fidler & G. ), Effective local management of schools. London: Longman. , Ball, S. , & Bowe, R. (1995). Markets, choice and equity in education. London: Open University Press. Gilbert, D. (2003). Retail marketing management. Harlow, UK: Prentice Hall. Goldring, E. , & Rallis, S.

1108/S1479-3660(2012)0000015004 39 40 NICK FOSKETT research, and also the politics and sociology of academic research. This provides a perspective on the challenges of developing a ‘new’ research field as a valid and significant area of study. The chapter concludes that educational marketing has evolved very significantly over the last 30 years, but has a done so in a context of substantial intellectual and sociological challenge. Resistance to its development has at times reflected resistance to the underlying concepts of marketisation rather than a concern that its approaches and findings are not important.

In the United States, Goldring and Rallis (1993) noted that principals of dynamic schools choose to spend time and energy on PR as an environmental management strategy. They recognized the power of good PR which could shape parental judgments of local schools, and could help to maintain positive visibility and can reduce the unfavorable effects of negative events. DeZarn (1998) reported that local media was viewed as a means to convey technological innovation in a school in Kentucky. Similar findings were reported by Symes (1998), about Australian schools.

Download PDF sample

Rated 4.01 of 5 – based on 38 votes

About admin