By Meika Loe
In view that its advent in 1998, Viagra has introduced a brand new type of sexual revolution. fast turning into probably the most wanted medicinal drugs in background, the little blue tablet created a sea swap in the pharmaceutical industry--from how medications might be advertised to the categories of gear positioned into development--as good because the tradition at huge. Impotency isn't any longer an embarrassing male mystery; now it's referred to as "erectile dysfunction," and is just whatever to "ask your doctor" approximately. And over sixteen million males have.
The upward push of Viagra is the 1st ebook to element the historical past and the significant social implications of the Viagra phenomenon. Meika Loe argues that Viagra has replaced what qualifies as general intercourse in the United States. within the quick-fix, pill-for-everything tradition that Viagra helped to create, erections can now be had by way of popping a tablet, making intercourse on call for, despite age or disease, and, possibly, for the remainder of one's life.
Drawing on interviews with males who take the drug, their other halves, medical professionals and pharmacists in addition to scientists and researchers within the box, this interesting account presents an intimate historical past of the drug's impact on the United States. Loe additionally examines the hunt for the feminine Viagra, the effect of the drug around the globe, the advent of latest erection medicinal drugs, like Levitra and Cialis, and the speedy development of the multi-billion greenback pharmaceutical industry.
This wide-ranging ebook explains how this scientific step forward and cultural phenomenon have perpetually replaced the that means of intercourse in the USA.
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Additional resources for The Rise of Viagra: How the Little Blue Pill Changed Sex in America
Example text
69 Doctors are concerned that an anti-impotence pill could be subject to widespread abuse. Reports indicate that some Hollywood bedroom athletes have already tapped into an underground market for an injectible erection drug. The danger is that otherwise healthy men will take sildenafil to bolster their sexual performance and then become psychologically addicted, unable to achieve an orgasm without it. (Time)70 Such media coverage momentarily interrupted Pfizer’s sanitized campaign for Viagra and erectile dysfunction.
In an age of identity politics, both Viagra and Prozac have been claimed as tools for the construction of new and improved identities (masculine and feminine, respectively), in a way that a pill for, say, allergies, would not. Unlike blockbuster products that promise to treat balding or allergies, both pills have elicited concerns by various social groups, in part due to the vision of the world each promises. For example, Claritin does not threaten to rupture social norms and agreements by treating allergy problems.
If nothing else, these were men with generous health coverage or a willingness to spend ten dollars on a pill. Mainstream news articles and my own conversations with doctors, consumers, pharmacists, and marketers confirmed this narrow patient demographic but also suggested that a significant 24 INTRODUCING VIAGRA group of Viagra users departed from this patient profile. The Viagra users who were not accounted for by Pfizer were young men in their twenties and thirties, gay men, working-class men, disabled men, members of racial minority groups, men involved in sex work, and even women.
