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Example text
I. (1969) Mass Communication and American Empire. New York: August M. Kelley. I. (1971) ‘Madison Avenue Imperialism’, TransActions 81 (5 and 6). I. (1976) Communication and Cultural Dominance. White Plains, NY: International Arts and Sciences. I. (1984) ‘Informatics and Information Flows: The Underpinnings of Transnational Capitalism’, The Critical Communication Review 2: 3–28. Schrape, K. (1987) ‘Fernsehprogammbedarf und Programversorgung’, Media Perspektiven 6: 345–53. W. (1981) Dependency Road: Communications, Capitalism, Consciousness and Canada.
Lévi-Strauss, 1969; Barthes, 1973; Eliade, 1968), and McLuhan’s (1968) global vision of electronic media. For recent work that builds on notions of television’s mythic role in shaping cultural form and symbolic content, see, for example, Bird and Dardenne (1988), Carey (1988) and Silverstone (1988). Many have a dual agenda: to maintain their press oligopolies by maintaining their power leverage over political and corporate allies whose public media images they control (Bagdikian, 1989: 811). See ‘The Flight of Icarus’, in The Economist (16 March 1991: 65) with respect to the struggles of the Saatchis and WPP to extricate themselves from the global marketing debacles.
Some are rather fictional constructions, others are relatively easy to administer. The exact choice of measures depends on the purpose of registering transnationalization. 2 Multilaterally distributed television Bilaterally distributed television Nationally distributed television SUMMARY OF MEASURES OF TRANSNATIONALIZATION 1: hours; 2: share of total; 3: share of multilateral; 4: share of bilateral; 5: share of national; 6: share of imports. effects considered; and (3) to agree on definitions and the operationalization of the effects.
