By George C. Edwards III
American presidents usually interact in extensive campaigns to acquire public help for his or her coverage tasks. This center technique for governing is predicated at the premise that if presidents are expert sufficient to use the "bully pulpit", they could effectively convince or perhaps mobilize public opinion on behalf in their legislative ambitions. during this ebook, George Edwards analyses the result of countless numbers of public opinion polls from fresh presidencies to evaluate the good fortune of those efforts. unusually, he unearths that presidents as a rule can not switch public opinion; even nice communicators frequently fail to acquire the public's help for his or her high-priority tasks. targeting presidents' personae, their messages, and the yank public, he explains why presidents are frequently not able to maneuver public opinion and means that their efforts to take action can be counterproductive. Edwards argues that shoring up formerly latest help is the significant advantage of going public and that "staying deepest" - negotiating quietly with elites - could frequently be extra conducive to a president's legislative good fortune.
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Extra info for On Deaf Ears: The Limits of the Bully Pulpit
Example text
1. A Simple Model of Presidential Public Leadership The Permanent Campaign 23 president focus his messages more tightly, and why doesn’t the public hear the president’s messages? Thus, the next two chapters focus on the most basic question: does the public response to the president’s leadership? The remaining chapters address various relationships posited in the model in an attempt to explain the findings in Chapters 2 and 3. Conclusion The premise of the potential of presidential public leadership is so widespread and so central to our understanding of politics that we rarely focus on it explicitly.
To help us determine whether presidential leadership of the public allows presidents to be directors or facilitators of change, it is useful to examine briefly previous work on presidential public leadership. 26 Moving the Public The Little We Know As a society, we devote extraordinary attention to what the president says and how he says it. Political commentators in both the press and the academy routinely evaluate presidents in terms of their public leadership and their ability to articulate a vision, rouse a crowd, or even stick to a speech.
Presidents Nixon, Ford, and Carter did not receive approval from even 50 percent of the public on the average. Even Ronald Reagan, often considered the most popular of recent presidents, averaged only 52 percent approval—a bare majority. George Bush achieved the highest average approval, at 60 percent. Yet when he needed the public’s support the most, during his campaign for reelection, the public abandoned him. He received only 38 percent of the popular vote in the 1992 presidential election. The fact that Bill Clinton enjoyed strong public support during his impeachment trial should not mask the fact that he struggled to obtain even 50 percent approval during his first term and did not exceed such an average for a year until his fourth year in office.
