By B. Driscoll
The middlebrow is a dominant cultural strength within the twenty-first century. This ebook defines the hot literary middlebrow via 8 key gains: heart classification, feminized, reverential, advertisement, emotional, leisure, earnest and mediated. Case experiences contain Oprah's publication membership, the fellow Booker Prize and the Harry Potter phenomenon.
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Extra info for The New Literary Middlebrow: Tastemakers and Reading in the Twenty-First Century
Sample text
One way of considering the earnestness of middlebrow literary culture is through its link with the ideal of citizenship. In an interview just after the founding of Oprah’s Book Club, Winfrey reflects that ‘Getting my library card was like citizenship, it was like American citizenship’ (Johnson 1997). The new literary middlebrow promotes reading as a tool for readers to develop ideas about their membership of larger communities. Reading has long been thought to develop these attachments: Benedict Anderson proposed the concept of the ‘imagined community’ to describe the way that the circulation of printed materials creates the idea of a nation by allowing each reader of a text to hold in their mind the idea of their fellow readers (1983, 46).
Madeley is also prompted to articulate the connection between emotional reading and women, saying ‘for the last week I’ve been an honorary girl’. Actor Donna Air, in her celebrity review of the text, also suggests the book inspires emotional reactions. ’ The readers interviewed at the close of the segment also emphasize the emotions generated by the text. One pair relates: 36 The New Literary Middlebrow Reader 1: It made me cry in places . . Reader 2: Quite sad isn’t it. ’ Another interviewed reader said, ‘I was on the verge of tears .
Variations of this service include bibliotherapy for couples and bibliotherapy for children. The emotional reading of the middlebrow, then, covers a range of engagements: sentimentality, intense affective absorption, empathy, a sense of shared intimacy and therapy. One of the sites where these types of emotion come together most clearly is the book club. As Chapter 2 explores, reading groups play an important role in members’ personal lives and mass-mediated reading groups, such as Oprah’s Book Club, can amplify these emotional impacts.
