Read e-book online Framing the Future: How Progressive Values Can Win Elections PDF

By Bernie Horn

Polls constantly exhibit that the majority americans are progressives at center. through margins of at the least to at least one, we want reasonable healthcare for all, no matter if it potential elevating taxes; wish federal motion to strive against worldwide warming; aid stricter gun keep an eye on; don’t wish Roe vs. Wade overturned; and the checklist is going on. So why is it so difficult for innovative applicants to win elections?
Because, says Bernie Horn, so much progressives don’t know the way to give an explanation for their rules in ways in which resonate with “persuadables”—the good portion of the voters who don’t immediately determine as Democrats or Republicans. those are the citizens who swing elections. There’s been loads of theoretical dialogue approximately framing in recent times, yet Framing the long run isn’t theory—the suggestions defined were used effectively by way of revolutionary applicants around the country, even in such conservative bastions as Montana, Arizona, and Florida.
Drawing on rigorous polling information and his personal adventure as a veteran political advisor, Horn explains how persuadable electorate take into consideration concerns and make political judgements and why, for this reason, the standard innovative methods are virtually designed to fail with them. He deals a crash path within the nuts and bolts of framing and exhibits how one can use 3 bedrock American values—freedom, chance, and security—to body revolutionary positions in a fashion that creates a constant, unified political imaginative and prescient that would entice persuadable citizens. He even bargains recommendation on particular phrases and words to exploit while conversing a few number of concerns and concepts.

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Additional info for Framing the Future: How Progressive Values Can Win Elections and Influence People (BK Currents)

Example text

Progressives Believe in Freedom, Opportunity, and Security for All Let’s raise the banner of a new progressive philosophy: freedom, opportunity, and security for all. That means we believe society should step into an unfair competition, balancing the scales of justice to help the weaker interest get a fair deal. It means that where government has no proper role, we demand freedom; where government acts as a referee between economic interests, we champion opportunity; and where government should protect those who cannot protect themselves, we call for security.

Was great in 1984, but it’s meaningless today. This progressive philosophy uses rock-solid words—language that will retain its meaning for years to come. Freedom, Opportunity, and Security Negates the Negatives Liberals, lefties, Democrats, environmentalists, unionists, consumer advocates—all progressive types—suffer from negative stereotypes. Some of these stereotypes were invented by the right-wing messaging machine, and others are self-inflicted. Using the values of freedom, opportunity, and security can help us to reverse these negative stereotypes.

It is to guarantee that all Americans are able to realize their goals through education, hard work, and fair pay. We must provide every person, not just the privileged few, with an equal opportunity to pursue a better life—equal access to the American dream. Security Where government acts to protect those who cannot reasonably protect themselves, including future generations, progressive policy should be based on security. By security, I mean protecting Americans from domestic criminals and foreign terrorists, of course, but also insuring the sick and the vulnerable, safeguarding the food we eat and products we use, and preserving our environment.

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