By Tim Ross
While David Cameron lower back to Tory headquarters early at the morning of eight may possibly, he declared his sensational election victory to be the sweetest second of his political profession. The Conservatives had gained their first Commons majority for twenty-three years and the best Minister had completed the possible very unlikely: expanding his reputation whereas in executive, profitable extra seats than in 2010 and confounding virtually each pundit and opinion ballot within the technique. inside hours, his defeated opponents Ed Miliband, Nick Clegg and Nigel Farage had all resigned, shocked and devastated by means of the brutality in their losses. Political journalist Tim Ross unearths the interior tale of the election that stunned Britain. in keeping with interviews with key figures on the most sensible of the Conservative celebration, and with deepest entry to cupboard ministers, social gathering leaders and their closest aides, this gripping account of the 2015 crusade uncovers the key strategies the Tories used to such devastating impact.
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Extra info for Why the Tories Won: The Inside Story of the 2015 Election
Example text
Ed Miliband accused him of bringing a criminal into No. 10. The departures of Coulson and Hilton left Chancellor George Osborne as the sole survivor of the trio who ran the 2010 campaign. He, too, would come close to disaster during the course of 2012. m. on Wednesday 21 March. Most of the significant announcements had been trailed in the media in the days leading up to the Budget, leaving little new material for journalists to report on the day. Instead, the focus fell on smaller changes, including what became known as the Pasty Tax, a plan to charge VAT on hot savouries, which had previously been exempt.
Selections and defections Political parties have permanently roving eyes for the right kinds of celebrity endorsements, including, occasionally, recruiting actors and TV personalities to stand for Parliament. As they prepared for the 2015 election, Cameron and his team had their sights on several promising Tory supporters who they hoped would one day be added to the party’s team sheet. James Cracknell, the double Olympic gold medallist, and the television presenters Kirstie Allsopp and Jeremy Paxman were among the highest-profile individuals to be linked with the Conservatives, but never became candidates.
Cameron was forced to delay the Bill in order to avoid defeat. For other MPs, the European Parliament elections of 2014 looked as if they would be a moment of intense danger for Cameron, who many colleagues feel is not personally committed or confirmed in the Tory Eurosceptic faith. Cameron had to be forced, through a series of back-bench rebellions, to promise an in/out referendum on Britain’s membership of the EU. One Tory MP said: ‘If the Euros are disastrous for us, there could be repercussions for the leadership.
